Part 15 of our blog article series: "Strategies for business success"
(and part 1 of 2 of our mini blog series on "Naming rights - how to choose an effective business name")
One of the very first things on the to-do list when starting up a new business is deciding on a great name.
Choosing a name can be a fun exercise, an opportunity to let your creativity flow, however it can also feel like an overwhelming responsibility – much like the angst associated with naming your newborn.
But fear not! We'll take you through some suggestions on how to get started on compiling a list of potential business names, and in part 2 we'll run through some of the things a good brand name should do, to help you whittle that list down to just one.